Vidi-O

To stand out from the crowd, this store needed a look that was as visually interesting and innovative as its merchandise – non-mainstream and children’s rental
videos. Lerner | Ladds created a display that incorporates pivoting parafoil-shaped sections, which allows for complete flexibility. Playful forms such as a zigzag counter and serpentine ductwork animate the small space, while a children’s shadow theater and various projecting screens add drama.